The evils of .com- Myths and truths about choosing a domain title
By- Kenneth L. Cluck III
How many tutorials have you found giving tips for domain names? Theyre everywhere! But how many of them tell the same exact thing? They always say never chose anything but .com, never use dashes, and make sure its easily remembered. There is nothing different about these tutorials. But there are many more things to take into account when choosing a domain title
that they do not
cover. That untold experience is what this paper is going to tell you.
1. Myth- Always pick .com domain names
Domain names that end in .com could be
slightly easier to remember (simply because the fact that its the most common) but not necessarily the best. For one thing, there are many domain names ending in .com so its realy hard to find a domain name ending with one. Picking a .com is nice
depending on how youre gaining visitors
. If youre targeting all the people that are looking in search engines it might
be pointless to just pick a .com domain. Though if youre selling
in Newspapers, Television, or the Radio it might help somewhat.
2. Myth- Never use dashes
Once again, this all depends on what youre doing. Remember, search engines translate dashes as spaces, so if youre targeting a popular keyword and utilize dashes as spaces, than youre page will be easier to get onto the top ten search results of that keyword. Some search engines put more emphasis on this that others. What I do is own multiple domain names for separate pages that go together. One domain name thats realy brain friendly to remember with another used to grab
visitors
from a search engine, I dont utilize duplicate pages all I do is generate one page
that sort of advertises the other site as what theyre looking for. So, its not that you should never use dashes, its that you should use them when needed.
3. Choosing a Domain Name
Okay choosing a domain title
can be a pain. Thats why Im going to help you out in this tutorial. Remember, many may prefer domain names that are short but they are not necessarily better. Its true you do not
want a domain name thats extremely long but you do not
want it to be so short that nobody can remember it (unless you own a url forwarding accomadation
). There are many combinations of words you might
utilize. I highly suggest checking a domain title
generator. They can be very useful, you enter a keyword and it displays possible combinations with other words and tells you if theyre available. For this I suggest DomainFellow.com Ive used their service many times and I am very happy with them.