Whats in a title ? This question has been asked since the dawn of time. Now in the digital age the question is now - Whats in a domain title ? How important is it to have a great domain title ? Bad domain names have been the downfall of never ending businesses online and the sad part is, most of these businesses arent even aware that there domain name is the problem.

Choosing a nice domain title should be one of your number one priorities when starting a business. There are several things to consider when choosing a domain title :

*Is the domain name short? People dont like to type in long domain names. They will also be more likely to forget your domain title if its long. Keep in mind that your domain name will be part of your e mail address and nobody target to type in jsmith@lisas-flower-emporiumworld.com every time they send you an e mail.

* Does your domain title contain dashes? Never, ever make use of a dash in you domain title . People will have a hard instant remember if and where your domain contains a dash. I know it sometimes hard to find the exact domain name you are looking for but just because joescigars.com is not available, doesnt mean you should buy joes-cigars.com. Look for alternatives like joeyscigars.com or cigarjoes.com. Keep brainstorming and do not give up until you find a nice title . No matter how hard it is, do not be tempted to put that dash in there.

* Is your domain name catchy? Google, Yahoo and Amazon - What do these domain names have in common? They are all short and catchy. They dont even directly explain what they are selling, but these Internet giants realized that having a short, catchy domain name was even more important than having an informative one. While I think you should attempt to pick a domain name that gives many people an idea about what you do, I wouldnt rule out choosing a short, gibberish based domain title is you can not find anything else. It can even build you rise to the top of your industry by separating you from the crowd.

The bottom line is to take your time when choosing a domain name. Ask you friends and family what they think of the potential names you have choosen. One dazzling idea is to read a list of potential domain names to your friends and then call them a week later to ask which of the names they remember. Chances are that those names will have the most staying power. Have fun choosing your title and remember that it might be one your most important decisions!